Wisconsin Business Data
Businesses, industries, public companies, banks, trucking companies, new business applications and bankruptcies in Wisconsin.
- Employer establishments
- 144,774
- 2023
- Employees
- 2,642,958
- New applications, 12 months
- 80,352
- +23.3% vs. prior 12 months
Industries
Employer businesses in 2023
Swipe the table sideways to see more columns.
| Industry | Establishments | Employees | Average pay |
|---|---|---|---|
| Manufacturing | 8,479 | 479,846 | $68,429 |
| Health care and social assistance | 17,592 | 410,656 | $62,018 |
| Retail trade | 18,044 | 312,489 | $34,687 |
| Accommodation and food services | 15,530 | 243,238 | $21,772 |
| Administrative and support services | 8,048 | 170,012 | $47,283 |
| Finance and insurance | 8,673 | 139,100 | $105,175 |
| Construction | 14,679 | 133,159 | $83,519 |
| Professional and technical services | 11,680 | 124,811 | $85,979 |
| Wholesale trade | 6,489 | 124,641 | $81,208 |
| Transportation and warehousing | 5,848 | 121,545 | $55,221 |
| Other services | 14,764 | 99,055 | $37,411 |
| Management of companies | 975 | 75,662 | $110,471 |
| Educational services | 1,782 | 58,390 | $46,440 |
| Information | 2,400 | 56,278 | $99,482 |
| Arts, entertainment and recreation | 2,992 | 46,081 | $39,643 |
| Real estate and rental | 5,635 | 29,387 | $55,998 |
| Utilities | 382 | 12,076 | $113,251 |
| Agriculture, forestry and fishing | 520 | 3,673 | $58,093 |
| Mining, oil and gas | 154 | 2,717 | $85,991 |
Total annual payroll: $161.5B
Largest public companies in Wisconsin
Swipe the table sideways to see more columns.
| # | Company | Revenue | Net income |
|---|---|---|---|
| 1 | Fiserv IncFISV | $21.19B | $3.48B |
| 2 | ManpowerGroup Inc.MAN | $17.96B | -$13.3M |
| 3 | KOHLS CorpKSS | $15.53B | $272M |
| 4 | Oshkosh CorpOSK | $10.42B | $647M |
| 5 | WEC Energy Group, Inc.WEC | $9.8B | $1.56B |
| 6 | Rockwell Automation, IncROK | $8.34B | $869M |
| 7 | Regal Rexnord CorpRRX | $5.93B | $279.5M |
| 8 | Schneider National, Inc.SNDR | $5.67B | $103.6M |
| 9 | Snap-on IncSNA | $5.16B | $1.02B |
| 10 | Wisconsin Electric Power CoWELPP | $4.49B | $626.8M |
Banks headquartered in Wisconsin
153 FDIC-insured banks
Swipe the table sideways to see more columns.
| # | Bank | Total assets | Deposits | Offices |
|---|---|---|---|---|
| 1 | Associated Bank, National Association | $51.76B | $40.12B | 218 |
| 2 | Nicolet National Bank | $15.39B | $12.95B | 119 |
| 3 | Johnson Bank | $7.07B | $5.63B | 32 |
| 4 | Bank First, N.A. | $5.94B | $5.03B | 38 |
| 5 | John Deere Financial, f.s.b. | $4.93B | $1.56B | 1 |
| 6 | Town Bank, National Association | $4.71B | $3.81B | 26 |
| 7 | First Business Bank | $4.41B | $3.6B | 5 |
| 8 | Lake Ridge Bank | $3.35B | $2.79B | 20 |
| 9 | National Exchange Bank and Trust | $2.89B | $2.26B | 34 |
| 10 | One Community Bank | $2.63B | $2.07B | 20 |
Trucking companies
Carriers in this state- Active carriers
- 65,639
- Power units
- 257,423
- Drivers
- 266,793
New businesses and bankruptcies
- 80,352 new business applications in the 12 months through September 2026.
- 240 business bankruptcy cases in the 12 months ending June 2026 (+34.8% from a year earlier).
Counties
Swipe the table sideways to see more columns.
| County | Establishments | Employees | Average pay |
|---|---|---|---|
| Milwaukee County | 20,466 | 435,400 | $69,984 |
| Dane County | 14,765 | 314,435 | $71,173 |
| Waukesha County | 12,761 | 246,232 | $66,745 |
| Brown County | 6,722 | 142,969 | $61,586 |
| Outagamie County | 5,304 | 101,784 | $61,503 |
| Racine County | 4,114 | 69,594 | $56,811 |
| Winnebago County | 3,784 | 91,036 | $61,450 |
| Marathon County | 3,436 | 65,770 | $57,164 |
| Washington County | 3,427 | 54,404 | $55,895 |
| Kenosha County | 3,403 | 67,834 | $52,172 |
| Rock County | 3,362 | 64,537 | $59,638 |
| La Crosse County | 3,151 | 66,633 | $56,291 |
| Ozaukee County | 2,832 | 39,792 | $57,770 |
| Walworth County | 2,829 | 39,077 | $47,817 |
| Eau Claire County | 2,753 | 51,990 | $53,677 |
| Sheboygan County | 2,671 | 53,030 | $56,560 |
| St. Croix County | 2,422 | 31,951 | $52,611 |
| Fond du Lac County | 2,227 | 42,508 | $55,604 |
| Jefferson County | 2,058 | 31,584 | $54,186 |
| Sauk County | 1,876 | 31,025 | $50,311 |
| Manitowoc County | 1,726 | 28,889 | $50,260 |
| Wood County | 1,717 | 34,252 | $56,947 |
| Portage County | 1,715 | 29,656 | $54,777 |
| Dodge County | 1,693 | 33,265 | $67,178 |
| Chippewa County | 1,660 | 22,890 | $56,749 |
| Columbia County | 1,432 | 20,998 | $50,652 |
| Oneida County | 1,387 | 13,728 | $49,782 |
| Barron County | 1,340 | 17,770 | $48,828 |
| Door County | 1,292 | 10,683 | $48,866 |
| Waupaca County | 1,199 | 15,170 | $46,939 |
| Grant County | 1,177 | 13,342 | $47,367 |
| Polk County | 1,163 | 14,018 | $50,649 |
| Marinette County | 1,054 | 14,834 | $52,675 |
| Green County | 1,012 | 13,537 | $49,873 |
| Douglas County | 998 | 14,227 | $52,609 |
| Calumet County | 968 | 13,842 | $47,120 |
| Monroe County | 967 | 16,790 | $57,206 |
| Vilas County | 961 | 5,887 | $41,294 |
| Dunn County | 915 | 15,649 | $59,382 |
| Shawano County | 892 | 10,135 | $45,746 |
| Pierce County | 788 | 7,134 | $45,331 |
| Oconto County | 781 | 7,246 | $44,640 |
| Clark County | 779 | 9,517 | $49,908 |
| Lincoln County | 686 | 8,854 | $49,789 |
| Vernon County | 686 | 7,182 | $46,260 |
| Trempealeau County | 651 | 15,034 | $48,016 |
| Sawyer County | 627 | 5,363 | $49,163 |
| Iowa County | 582 | 9,789 | $55,004 |
| Langlade County | 562 | 6,305 | $51,918 |
| Juneau County | 541 | 6,776 | $48,630 |
| Washburn County | 499 | 4,261 | $43,830 |
| Waushara County | 494 | 4,855 | $45,811 |
| Ashland County | 491 | 5,987 | $46,135 |
| Taylor County | 482 | 6,986 | $50,844 |
| Bayfield County | 469 | 2,612 | $55,895 |
| Kewaunee County | 465 | 4,897 | $48,063 |
| Green Lake County | 463 | 4,954 | $51,490 |
| Burnett County | 411 | 3,465 | $46,144 |
| Jackson County | 400 | 4,983 | $54,721 |
| Crawford County | 379 | 5,398 | $42,544 |
| Richland County | 377 | 4,436 | $44,534 |
| Price County | 369 | 3,796 | $48,225 |
| Lafayette County | 348 | 3,808 | $48,668 |
| Adams County | 346 | 3,187 | $40,568 |
| Rusk County | 321 | 4,275 | $43,068 |
| Buffalo County | 312 | 2,922 | $50,773 |
| Marquette County | 278 | 3,013 | $46,932 |
| Forest County | 227 | 1,532 | $41,664 |
| Pepin County | 209 | 1,649 | $51,457 |
| Iron County | 193 | 1,345 | $37,743 |
| Florence County | 108 | 704 | $31,521 |
| Menominee County | 26 | 541 | $41,150 |
Source: U.S. Census Bureau, SEC, FDIC, FMCSA and the U.S. Courts · Last updated 12/31/2023